EFFECT OF ENTREPRENEURIAL ORIENTATION ON POVERTY IN KADUNA STATE

Authors

  • ABUBAKAR, Murktar Y Department of Business Administration, Ahmadu Bello University Business School, Ahmadu Bello University, Zaria
  • ABUBAKAR, Salisu Department of Accounting, Ahmadu Bello University Business School, Ahmadu Bello University, Zaria
  • GAIYA, Rebecca Barnabas Department of Rural Finance and Entrepreneurship, Ahmadu Bello University Business School, Ahmadu Bello University, Zaria

Keywords:

Poverty, Innovativeness, Risk Taking, Proactiveness

Abstract

Poverty level in Africa is very high and alarming. More so, a poverty rate is very high in Nigeria, especially Northern Nigeria, as a significant percentage of citizens in Northern Nigeria live below one dollar per day. Specifically, in Kaduna state, there is a significant percentage of poor people living in the state, especially in rural areas. As per available statistics, one percent of the total poor people globally live in Kaduna state. This is a very worrying statistics, and thus need serious and urgent attention. To solve this problem, this study examined entrepreneurial orientation, measured by innovativeness, risk taking and proactiveness in relation to poverty. The role entrepreneurial orientation play in reducing poverty is extremely scarce in the literature, therefore, giving rise to this study to be carried out. To this effect, three hypotheses were formulated and tested for in the study. Copies of the questionnaire were distributed using purposive sampling. A total of 408 copies of the questionnaire distributed were used for

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Published

2023-07-11

Issue

Vol. 11 No. 1 (2023)

Section

Articles