About the Journal

The Godfrey Okoye University International Journal of Marketing and Mass Communication is a scholarly publication dedicated to advancing research and knowledge in the fields of marketing and mass communication. Published by Godfrey Okoye University, this journal serves as a vital platform for researchers and practitioners to contribute to the advancement of theoretical foundations, methodologies, and applications in marketing and mass communication. With its broad focus and rigorous standards, the journal plays a significant role in fostering scholarly discourse, promoting innovation, and enhancing the quality of research and practice in these fields.